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75% of purchase decisions are made
at the point of sale
(POPAI as reported in the Financial Times UK 2003) |
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CAPTIV. is a digital merchandising total solution
provider supported by StreamingMedia and Retailsolutions
International.
Both agencies have independently managed a variety of Australian digital
merchandising requirements. During 2004 they met during the upgrade of
Telstra’s retail network and provided a turnkey BigPond solution
encompassing store layout design, display build and install, technology
installation and support and ongoing media deployment and management for over 100 store locations.
Collectively the partners have installed and manage over 1000 digital
displays providing a combination of signage and interactive solutions., the
largest digital merchandising network in Australia.
CAPTIV. has been established to transfer knowledge from both founding
agencies into a combined offer.
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