CAPTIV. White Paper



  CAPTIV. Digital
         Merchandising Guide

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75% of purchase decisions are made at the point of sale
(POPAI as reported in the Financial Times UK 2003)

CAPTIV. is a digital merchandising total solution provider supported by StreamingMedia and Retailsolutions International. Both agencies have independently managed a variety of Australian digital merchandising requirements. During 2004 they met during the upgrade of Telstra’s retail network and provided a turnkey BigPond solution encompassing store layout design, display build and install, technology installation and support and ongoing media deployment and management for over 100 store locations.

Collectively the partners have installed and manage over 1000 digital displays providing a combination of signage and interactive solutions., the largest digital merchandising network in Australia.

CAPTIV. has been established to transfer knowledge from both founding agencies into a combined offer.


 

 
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