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Merchandising via a digital network has proven to
stimulate significant revenue increases to almost any retail chain.
British and American case studies show sales increases over 50% in some
categories. Other proven digital merchandising benefits include:
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Increase communication
control
(dictate what consumers see
and when they see it –you control what consumers experience at point of
purchase)
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Enhance customers experience
(increase dwell time by providing compelling and useful on screen
content)
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Maximise your Return on
investment
(by reducing existing
merchandising costs, introducing new revenue streams and stimulating
sales)
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Training, corporate
announcements
(use your digital
merchandising network to communicate with a variety of stakeholders –
staff, suppliers etc.)
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CAPTIV. offers a full service digital merchandising
solution. We welcome the opportunity to plan and design all necessary
network and store layout requirements; design and develop interactive
components for self-service sales or information delivery, create and manage
appropriate dynamic content; deliver that content to relevant screens
regardless of location or time of day, and provide useful reporting and
analysis to promote continual improvement. |
Planning & design
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How many screens should you have in one outlet?
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What’s a
media engine? |
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Where are consumers likely to dwell longer? |
Before we discuss any issues relevant to technology or
store layout with you, we need to know your sales and marketing priorities.
If measurable goals are clear and the content on screen is relevant to your
audience – you will have a successful digital merchandising network. |
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We strongly suggest a trial network in a couple of
outlets. But before we get anywhere close to installing a plasma screen in
the front window, there’s a few other things to consider.
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Are you contemplating
digital merchandising just to stimulate store revenues? |
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Are there categories in
store that need more stimulation than others? |
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Does your company have
brand or service policies, which may influence any interaction with
consumers? |
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Would you consider
selling space on your digital merchandising network to suppliers? |
Answers to these sort of questions dictate a suitable network per outlet, by
category, by region or by the many other factors which make up a successful
retail operation.
A couple of healthy discussions are usually all that’s required to get going
quickly.
Contact us - we’re ready when you are!
Dynamic content |
Estimates suggest consumers switch brands reasonably often in the final 5
seconds of a purchase decision (especially for FMCG products).
Digital merchandise content must be relevant, have a distinct call to action
and be structured to inform and delight – not annoy consumers.
CAPTIV. knows how merchandising works , so we’ve assembled an excellent
group of creative and production resources to ensure your content is right
first time.
There is no point risking inadequate content. A shopping environment is very
different from the comfort of a living room (i.e. TV ads don’t work) and
sometimes it can produce a unique set of pressures (tried being in the
supermarket with a 3 year old recently?). Each 5 seconds must be planned
with a lot of thought.
The good news is that contemporary software can make producing content a lot
cheaper than many perceive.
Content delivery |
Message delivery is crucial to digital merchandising success. Our experience
has taught us what is required to build a robust delivery and display
solution at an acceptable price point.
Being a public visual medium means network availability and content delivery
and management must be optimized to ensure the designated message is on the
right screen at the right location at the right time. CAPTIV has developed a
suite of products and services to ensure your sign is always working for
you.
The demographics of any retail audience alter depending on the time of day,
store location or type of outlet. What a retired couple sees on screen at
10am, may need to be very different to a working couple at 7.30pm.
Different ‘zones’ within an outlet also require variety. CAPTIV. can manage
all message delivery issues – always at your direction.
Ultimately – you decide who sees what message and when – and you won’t need
to rely on retail staff to assist in the process. No more wasted
merchandising material sitting in the warehouse.
Reporting & analysis |
We can show you what content has screened, when, in what outlet, by
category, by time of day…..pretty much by any breakdown you require.
The scheduling applications CAPTIV. utilise, will allow you to track exactly
what impact your digital merchandising network has had, and make appropriate
changes quickly.
Our tracking of interactive applications show what information has been
sought by users to allow them to make more informed buying decisions.
Our reporting will allow you to make informed decisions fast.
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CAPTIV.
White Paper
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